MSC climbs BrandZ Top 30 Most Valuable Italian Brands rankings

MSC Cruises climbs the rankings drawn up by WPP and Kantar Media on the 30 Most Valuable Italian Brands and from 18th on the 2018 passes to the 14th, with a value increase of +14%.

Now in its second edition, BrandZTM Top 30 Most Valuable Italian Brands 2019, through a study on brand equity and the brand’s ability to produce growth and financial value, has analyzed the Italian scenario by identifying the 30 companies that have performed best in the various sectors from luxury to luxury energy, from cruises to the banking sector. MSC Cruises is first in its category, with a gap of 4 positions in the ranking compared to other operators in the sector.

Be part of BrandZ Top 30 Most Valuable Italian Brands 2019 ranking is a great recognition of the work done and being positioned among the 15 best Italian brands means that the strategy we are pursuing is generating great results.” says Andrea Guanci,  Italy Marketing Director, MSC Cruises.

Massimo Costa, Italy Country Manager, WPP says: “Many of the companies featured in our ranking are what we call ‘Industry Heroes’ and represent a typical Italian business model that is excelling globally. The ranking reveals a cluster of agile, interconnected businesses, driven by a strong entrepreneurial spirit, which dictates the pace of growth and innovation in their business.”

You may also like

1000th Cirque du Soleil show performed on board MSC Meraviglia

This weekend MSC Cruises marked a major milestone as part of its exclusive and long-standing partnership with Cirque du Soleil. Both companies celebrated the 1,000th performance of the exclusive Cirque du Soleil at Sea shows onboard MSC Meraviglia, having first...

MSC Seaview to receive RINA’s Green Star 3

With just a few days to go until MSC Seaview comes into service, excitement is reaching an all-time high among cruise guests, travel agent partners, port officials and the broader industry. While a nearly 4000-strong team at the Fincantieri shipyard is working 24/7...

MSC Meraviglia receives “8 Golden Pearls” Award from Bureau Veritas

Leading international classification society Bureau Veritas has recognised MSC Cruises with the 8 Golden Pearls award for sustainable and environmental stewardship on board its ship MSC Meraviglia. The award is one of the highest globally recognized notations assigned...