MSC Bellissima was officially named in Southampton
March 4, 2019

MSC Cruises has officially welcomed the latest addition to the Company’s modern fleet, MSC Bellissima. The Company’s new flagship was named in a eventful Naming Ceremony in the port of Southampton.

Alongside VIPs, key travel partners and international media as well as top management from MSC Cruises and its parent company MSC Group there were Gianluigi Aponte, MSC Group’s founder and executive chairman as well as the ship owner and the Aponte and Aponte-Vago families. The Godmother for the ceremony was of course the glamorous Hollywood legend Sophia Loren. Bellissima is the 14th ship of MSC names by the actress.

Hosting the evening’s celebrations was English TV presenter and star of ITV, Holly Willoughby. The ceremony began with on the stage the world-famous tenor Andrea Bocelli, with his son Matteo Bocelli. The Bocelli family have a long-standing relationship with MSC Cruises dating back over 10 years when Andrea first performed for the Naming Ceremony of MSC Poesia in Dover, UK. After the intro guests have experienced also a very special performance from Cirque du Soleil at Sea, one of the exclusive feautres of new MSC Bellissima. 

Antonio Paradiso, Managing Director of MSC for UK and Ireland, introduced the new charity partnership between MSC Cruises and Reuben’s Retreat, an association which helps children and young people who have a life limiting and/or life threatening illness and their parents and siblings.

Later, due to the bad weather conditions, in particular high wind, the ceremony had to be moved inside the ship, where taken place the most important moment of the evening: ribbon cutting and bottle smashing by the Godmother.

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