A new brand for the ultra-luxury cruise ships

Mar 4, 2019 | Fleet, Luxury Brand

At the end of 2018 MSC signed with Fincantieri a memorandum of agreement to build a brand-new ultra-luxury class of four small cruise ships for a total value in excess of 2 billion euro. In the recent days the Company unveiled some new details about, so here is an overview on what we know at the moment.

New brand

These four new ships will not be part of MSC Cruises brand. In occasion of MSC Bellissima‘s naming ceremony in Southampton, MSC Executive President Pierfrancesco Vago revealed to Seatrade Cruise News that they will operate under a new brand with its own senior management team. The new brand name, as well as the logo, are still under discussion with family members.

The ships

The class will showcase highly-innovative design and will be build in Marghera Fincantieri shipyard, near Venice. The ships will have gross tonnage of approximately 64,000 GT and will feature 481 suites with veranda and 24/7 butler service. The first ship will enter in service in 2023 followed by a vessel each year for the following three years. Design will be lead by De Jorio International, the Italian studio who designed all new MSC cruise ships so far, in collaboration with other notable designers. The ships will be built on a superyacht concept and will feature a generous passenger to crew ratio of less than 1.5%, one crew member for two guests.

Itineraries and home-ports

These ships will be able to offer unique itineraries. thanks to their size. Every cruise will always follow a different route around the world. According to The MediTelegraph, Liguria Region President Giovanni Toti and MSC Group Executive Chairman Gianluigi Aponte have met in order to discuss about the possibility of building a new dedicated to ultra-luxury ships cruise terminal on Ponte Parodi pier in Genoa, alongside the historic Stazione Marittima on Ponte dei Mille pier.

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