With just over one month until MSC Bellissima is named in Southampton, MSC has revealed more details about the three days of celebrations that will launch the Company’s new flagship.
Hosting the Naming Ceremony proceedings on the 2nd March in Southampton, will be English TV presenter and star of ITV, Holly Willoughby. Best known for her current presenting roles on ‘This Morning’ (ITV), ‘Dancing on Ice’ (ITV) and ‘Celebrity Juice’ (ITV2). She recently joined Dec in jungle for a once in a lifetime opportunity co-hosting last year’s ‘I’m A Celebrity…Get Me Out Of Here!’.
Providing the live music for the evening and getting the audience on their feet will be none other than Rock and Roll Hall of Fame inductee and three-time Grammy Award-winner Nile Rodgers and his band Chic. His decades of danceable hits will definitely raise the roof and make this a memorable night.
No MSC Cruises Naming Ceremony would be complete without Academy Award-winning actress and MSC Cruises’ beautiful godmother – Sophia Loren who will perform the traditional ribbon-cutting and officially name the spectacular vessel, MSC Bellissima.
The latest ship to join the MSC Cruises fleet is set to break records as the largest ship ever to be launched in Southampton. Attendees can expect to be wowed by an event that will capture the essence of the ship’s name Bellissima, which means “possessing intense beauty, delighting the senses”.
MSC Bellissima will feature two brand new Cirque du Soleil at Sea shows VARÉLIA and SYMA and as part of the evening’s celebrations, attending guests will be treated to a very special and exclusive Cirque du Soleil at Sea performance during the ceremony on the pier. This will be the first time that Cirque du Soleil, the world leader in live entertainment, has performed at the launch of a ship and this will provide a taster of what lies in store for MSC Cruises guests on board MSC Bellissima.
The entertainment will then continue on into the evening back on board the ship with a gala dinner followed by live music from platinum-selling UK singer Leee John.
Antonio Paradiso, MD for MSC Cruises UK & Ireland commented, “I am so proud to be hosting the Naming Ceremony of MSC Bellissima in Southampton and to have the opportunity to showcase our newest ship to so many of our travel agent partners, media outlets, valued guests and future cruisers. The naming ceremony is our opportunity to showcase MSC Cruises to the whole of the UK, and it is this sort of exposure that will allow us to raise the profile of cruise holidays. Each celebrity that is involved with the naming ceremony, or each dining or entertainment partnership that enhances our cruises provides an opportunity to present cruise to a new audience and it’s these new audiences that are so important in increasing the popularity of cruise”
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